1

Got slogan? Guidelines for creating effective slogans

Year:
2007
Language:
english
File:
PDF, 189 KB
english, 2007
8

An extended dual economy model

Year:
2018
Language:
english
File:
PDF, 270 KB
english, 2018
10

The price is right? Guidelines for pricing to enhance profitability

Year:
2011
Language:
english
File:
PDF, 273 KB
english, 2011
13

Retailers’ Merchandise Organization and Price Perceptions

Year:
2012
Language:
english
File:
PDF, 195 KB
english, 2012
17

Are You In Good Hands?

Year:
2013
Language:
english
File:
PDF, 552 KB
english, 2013
19

Creating effective logos: Insights from theory and practice

Year:
2002
Language:
english
File:
PDF, 739 KB
english, 2002
22

Will social media kill branding?

Year:
2015
Language:
english
File:
PDF, 319 KB
english, 2015
23

2+2=5? A framework for using co-branding to leverage a brand

Year:
2003
Language:
english
File:
PDF, 202 KB
english, 2003
25

Gender Budgeting to Gender Main Streaming

Year:
2008
Language:
english
File:
PDF, 1.46 MB
english, 2008
26

When consumers penalize not so green products

Year:
2018
Language:
english
File:
PDF, 267 KB
english, 2018
28

Do we need different frameworks to explain infant MNEs from developing countries?

Year:
2012
Language:
english
File:
PDF, 155 KB
english, 2012
42

The Tower of Spirit

Year:
1975
Language:
english
File:
PDF, 469 KB
english, 1975